Challenge
The client connects with thousands of leads daily via an SMS cloud sending and receiving messages. Initiating the conversation with every single lead responding was one of the major roadblocks in filtering out bad and good leads.
Solution
Automating the SMS conversation needed a two point approach. One was to automate the SMS cloud message receiving and sending through the Equiitext.com platform. Another one was determining the response to be sent to the lead.This solution needed RPA to handle the SMS cloud app and a chatbot to handle the message contexts.
Outcomes
- Typical response time reduced from 24 hours to minutes
- Almost 60 hours’ manual effort eliminated every month
- Enhanced experience for prospects and leads to be followed-up
About The Case Study
Download this case study to discover how a client manages its high volume marketing messages through an SMS cloud and carries on the natural conversations to generate leads. All this happening with the RPA bots and the chatbots working in tandem
In this case study you will find valuable information including:
- Client Profile
- RPA Project Brief
- Challenges the client faced
- Auxiliobits’s RPA solution
- Process before automation (Manual process)
- Process after automation (Live in-production)
- Outcomes achieved